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FX The Premise
challenge Create a promo package and toolkit for FX’s anthology series, The Premise directed by B.J. Novak. The curated collection of character-driven episodes challenges our shared morality tales, choosing art over argument, as it engages with the most relevant and meaningful issues of the modern era.
concept The show tackles today’s issues with dark humor and satire. Each episode has a “WTF” moment that leaves you feeling disoriented — which inspired us to explore a system of optical illusions and distorted type. How you connect or interpret the moral questions that the show confronts you with depends on your point of perspective.
team / Ranger & Fox
Creative Direction — Stephen Panicara
Executive Producer — Jared Doud
Design — Jonathan Larson, Jade Kuzak, David Wave, Jonny Sidlo, Stephen Panicara
Animation — Jade Kuzak, Jonny Sidlo, Ted Gore
Creative Direction — Stephen Panicara
Executive Producer — Jared Doud
Design — Jonathan Larson, Jade Kuzak, David Wave, Jonny Sidlo, Stephen Panicara
Animation — Jade Kuzak, Jonny Sidlo, Ted Gore
team / FX
President, Creative, Strategy & Digital, Multi-Platform Marketing — Stephanie Gibbons
SVP, Design & Visual Effects — Steve Viola
VP, Motion Design — Amie Nguyen
VP, Production, Design & Visual Effects — Dara Barton
Creative Director, Motion Design — Andre Carbonari
Producer, Motion Design — Mel Reeck
Sr. Designer, Motion Design — Nahara Pacheco
President, Creative, Strategy & Digital, Multi-Platform Marketing — Stephanie Gibbons
SVP, Design & Visual Effects — Steve Viola
VP, Motion Design — Amie Nguyen
VP, Production, Design & Visual Effects — Dara Barton
Creative Director, Motion Design — Andre Carbonari
Producer, Motion Design — Mel Reeck
Sr. Designer, Motion Design — Nahara Pacheco