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Google Smart Display: Spot Animations
challenge
Google Smart Display devices enable users to interact with the Google Assistant by leveraging gaze as an invocation method. This allows for a natural interaction with GA without verbal cues. While at Hobbes, we were asked to create spot animations to introduce the latest feature within the product instructional flow.
concept We created a cohesive set of spot animations that communicate the following concepts: Greeting, Privacy, and Success. Each illustration retains brand recognition through its use of graphic language, color, and motion. The set is also compatible for light and dark mode.
process sketches
team / Hobbes
Creative Direction — Eddy Nieto, Dan Stack
Producer — Nevin McRay
Design — Dan Stack, Jade Kuzak
Animation — Dan Stack, Jade Kuzak
Creative Direction — Eddy Nieto, Dan Stack
Producer — Nevin McRay
Design — Dan Stack, Jade Kuzak
Animation — Dan Stack, Jade Kuzak
team / Google
GoogleNest Creative Team
GoogleNest Creative Team