![](https://freight.cargo.site/t/original/i/d96033b5f483b2569a07589c9fd66c67ecef108316e72fe6417c8439600c1a39/google-nest-hub_3.png)
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Google Smart Display: Spot Animations
challenge
Google Smart Display devices enable users to interact with the Google Assistant by leveraging gaze as an invocation method. This allows for a natural interaction with GA without verbal cues. While at Hobbes, we were asked to create spot animations to introduce the latest feature within the product instructional flow.
concept We created a cohesive set of spot animations that communicate the following concepts: Greeting, Privacy, and Success. Each illustration retains brand recognition through its use of graphic language, color, and motion. The set is also compatible for light and dark mode.
![](https://freight.cargo.site/t/original/i/4fef3ff4eab8e29ddb3e33c9809aa5b3b052e1cf10db208dcd2b77c3ff54dc22/google-nest-hub_3-copy-12.png)
![](https://freight.cargo.site/t/original/i/0297740710ac1523ff8fc5f57e273aff6c9a7039a2a96db852574f28ea71f3ef/01_Greeting_Privacy_019_60fps_midmatte_diffuseddither.gif)
![](https://freight.cargo.site/t/original/i/5396691484ec06cb4efd7acda207fe22f1a84e6dc6b313149b1f9c3691a0b377/03_success_loop_013_30fps_midmatte_diffusedither.gif)
![](https://freight.cargo.site/t/original/i/77511c630a7fffa11c64ee4642e4e960c1850618ad1fdd2f894256202dd973af/02_privacy_loop_013_30fps_midmatte_diffuseddither.gif)
process sketches
![](https://freight.cargo.site/t/original/i/67d2fe5a7d6202b65aeed6f6d757eacd0fe556efb22fb59f19f5c2394c000d08/google-nest-hub_3-copy-15.png)
![](https://freight.cargo.site/t/original/i/3ccac5395a8307b2467473d7279981c1977ffeda124af94133298f6bbc2b4882/google-nest-hub_3-copy-9.png)
![](https://freight.cargo.site/t/original/i/5d7a5bf55acf1415e291cb4e0ce2d79f945fe6742e45491e28dab2e4dfa50da6/google-nest-hub_3-copy-5.png)
![](https://freight.cargo.site/t/original/i/ee6a7b2423d9edc40bbc3cecfe7bbcb246cf2a5a4d83cea472247f5a2243727e/google-nest-hub_3-copy-17.png)
![](https://freight.cargo.site/t/original/i/fb4782b910de9b5ef00bfa0659955683e8d1e450a9041c236970bfd8ac0f79c8/google-nest-hub_3-copy-18.png)
![](https://freight.cargo.site/t/original/i/94add3f1faae65dd327e5b51435258dfe4791b1f73ab17393ba6cd023bdf1cbd/google-nest-hub_3-copy-3.png)
![](https://freight.cargo.site/t/original/i/0c9a370a908f4a1a3843dd026a6c8773de2a14e609428cb9270d2819cb546183/google-nest-hub_3-copy-7.png)
![](https://freight.cargo.site/t/original/i/8fbc4c8fb09da8b223b3395da9d5b387dbfa1ed01c141004ed65e0b4f95c0d1d/google-nest-hub_3-copy-16.png)
![](https://freight.cargo.site/t/original/i/53d63b3df519b6558ae60c2faa28e9ec72c6cb06b8193cd756d59a5a63b36232/google-nest-hub_3-copy-22.png)
![](https://freight.cargo.site/t/original/i/c18c37df66937cdce9fa805086fde1431e232742dd5b3717da5586ee45f4df8f/google-nest-hub_3-copy-21.png)
![](https://freight.cargo.site/t/original/i/6ea961e09c5302a5a36d59269b70832d2840644ef14c61d62bf985e76e665cce/google-nest-hub_3-copy-13.png)
team / Hobbes
Creative Direction — Eddy Nieto, Dan Stack
Producer — Nevin McRay
Design — Dan Stack, Jade Kuzak
Animation — Dan Stack, Jade Kuzak
Creative Direction — Eddy Nieto, Dan Stack
Producer — Nevin McRay
Design — Dan Stack, Jade Kuzak
Animation — Dan Stack, Jade Kuzak
team / Google
GoogleNest Creative Team
GoogleNest Creative Team